Our Team | Maisonette Media
Portland · San Francisco
Our Team

The People
Behindthe House.

Maisonette is run by the two people you'll actually talk to. No handoffs, no account-manager roulette. Just the founders, on every project.

Meet the founders ↓
The Founders

Two builders.
One house.

One of us lives in the numbers, the other in the brand. Together we build merch programs that look the part and earn their place in the budget.

Norma Arbulu, Co-Founder of Maisonette Media
Portland, OR

Norma Arbulu

Co-Founder

Norma has spent the last decade building marketing campaigns that actually stick with Fortune 500 teams across tech, biotech, and pharma. Before Maisonette, she managed sales for one of Nordstrom's highest-volume floors, where she learned the retail playbook inside and out. That experience showed her a glaring gap: companies were investing heavily in swag that ended up in junk drawers or landfills, not driving business results.

At Maisonette, she runs sales and marketing with one mission: merch should earn its place on your marketing budget. She obsesses over the metrics that matter (recall, retention, revenue) because generic gifts don't move the needle.

Focus
Enterprise marketing campaigns, measurable merch ROI, brand activation
Background
Retail merchandising at scale, Fortune 500 marketing partnerships, sales strategy
Swag hot take
People want merch that makes them feel like they're part of something, and most stakeholders think it's just a value add.
Desk drawer MVP
She's seen more people fight over a sick pair of socks, lapel pins and totes than AirPods
Melissa Deckelman, Co-Founder of Maisonette Media
San Francisco, CA

Melissa Deckelman

Co-Founder

Melissa brings more than 25 years in brand and marketing, with deep roots on both sides of the table. She started as a marketing specialist at Ice-O-Matic, a commercial foodservice equipment manufacturer, then moved into regional sales leadership at Wells Bloomfield. Years of building the brand and then carrying it into the field taught her what most marketers never see: what actually happens to a brand once it leaves the deck and lands in a customer's hands.

At Maisonette, she leads brand strategy and client partnerships. That mix of marketer and seller is her superpower. She knows what a brand needs to say and what it takes to land, and she builds merch programs that do both, from first concept to the box that shows up at the door.

Focus
Brand strategy, client partnerships, end-to-end merch programs
Background
Product marketing at Ice-O-Matic, regional sales leadership at Wells Bloomfield, commercial foodservice equipment
Swag hot take
If it needs a battery, skip it. The best merch is the piece people reach for every day without thinking about it.
Desk drawer MVP
A well-worn trade show fleece, proof that good merch earns years of use.
Talk to the Founders

Bring Us
Your Next
Big Moment.

Your first call is with one of us, and it's a strategy conversation. We start with what your brand needs, then talk product.

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